How social media is ruining our creativity

No facts, just personal experience.

Andreas Westerlund
3 min readSep 10, 2022


Photo by camilo jimenez on Unsplash

I won’t address the studies showing increased depression rates and elevated suicide risk etc., I’m just going to tell you how I feel social media has impacted my life.

I’ve never been a big social media user in terms of engaging on the platforms. I started using Facebook in the early days, and that’s when I was engaging the most. Writing (useless) posts about what I was doing, commenting on friends’ posts, etc. It was new and exciting. For the last ~8 years, I haven’t really used Facebook at all, just for managing events with friends and using the messaging feature.

Then came Instagram, which also was exciting at first. Last year, I unfollowed almost everyone. I would like to think that my closest friends will tell me what they are doing, instead of getting to know those things by looking at their Instagram posts. And people that I know, but aren’t close friends — well, I don’t really care about what they are doing. So I only follow a few companies and people that I think put out content that makes me laugh, teaches me something, or motivates me.

I have used TikTok and Snapchat, but only checked in on them once in a while. Mainly because my work kind of requires me to stay informed about what’s currently popping.

As mentioned, I wasn’t a big user of any of the apps. But they were on my phone. And every time I had some downtime or go to the bathroom, or whatever — I used to go through the apps. Just useless scrolling that doesn’t benefit me in any way.


These aren’t social media, but I feel they have the same effect. I’m not using any subscription services, but I think Netflix or any of the other streaming services do the same things as Youtube for me.

I use Youtube daily. I have a few people I watch whenever they post a new video, I like to tell myself it’s ok because these are people that have inspiring or educational content. Besides that, seeing how these “influencers” build big businesses because of their videos is great for my business to understand.

But then there’s the downtime. When I’ve completed all the important work for the day, and have some free time…



Andreas Westerlund

Endurance athlete, digital nomad, nerd. Just a normal guy trying to figure out fitness, business, and life.